I don’t believe that book marketing has to be a hustle.

There, I said it. I thought I had to hustle, and the thought of hustling burnt me out. I thought book marketing meant hustling your tuchus for yearsss (okay, fine, more than a decade—don’t be me kids).

My goal with Comfy Cozy Book Marketing is 1) not ever making this feel like a hustle as I talk about it;
2) never making you feel like you need to hustle to move through the author process; and 3) making you feel more comfortable with what you’re able to do with marketing that works.*

In the end, I want to help you understand how your author personality has the ability to draw in readers that align with that personality.

The key? We’re not aiming to go viral.** We’re aiming to make connections. And we’re aiming to be sustainable.

Which is where “comfy, cozy” comes in. You’re going to show up the way you can, with your personality, in a way that attracts readers and that you can maintain.

*That’s the big catch: you still have to do marketing that “works.” For instance, you might love to never talk to anyone and stay in your home and make your covers on Word with only the title “Buy Me Please” in Comic Sans font. While this works for you, this may not work for finding readers.

**If you go viral, stupendous! Fabulous! (Let me rub your pinky toe and throw a box of salt over my left shoulder on a Tuesday so I, too, may get some of that luck.) The point of comfy, cozy marketing, however, is to just get you to show up, and to enjoy showing up.